Whether you buy limited editions to flip them or simply want your collection to retain its value, resale value matters. The difference between holding onto 60% versus 20% of a sneaker’s worth? It comes down to three simple steps.
Why resale value matters
Resale value is important, even if you don’t plan to sell immediately. Keeping your sneakers in top condition offers several advantages:
- If you change your mind, you can still sell your sneakers for a good price.
- In a financial pinch, it’s a relatively easy way to earn money.
- You can sell older pairs and use the funds to invest in new releases.
The numbers:
- Well-maintained sneakers retain 60–80% of their value.
- Poorly maintained sneakers drop to 30–50%, and badly cared-for pairs retain only 10–30% of the original price.
- For €200 sneakers, that’s a difference of €80–120 per pair.
Good sneaker care pays off.
Step 1: Protect from day one
The first damage to your sneakers is often permanent. Buyers notice every detail, and a single stain can cost you €50–100 in lost resale value. Protect your sneakers from day one with REINS protector spray:
- Clean your (new) sneakers with a professional sneaker cleaner. Even new sneakers may have factory dirt.
- Make sure the ultrasonic sprayer is charged.
- Apply two layers of protector spray: one top-to-bottom, one left-to-right, covering every spot.
- Sneakers can be worn immediately, but avoid rain for the first 72 hours.
- Repeat every six months.
REINS protection works on all materials except patent and oiled leather, meaning the REINS starter kit covers 8 pairs for six months.
Step 2: Keep everything
Buyers want a complete set, which increases resale value. Missing items immediately reduce value.
Checklist for storage:
- Original box: Missing it can cut value by 15–25%. Keep sneakers clean and intact.
- Extra laces: Missing laces reduce value by 5–10%. Always include them.
- Tags & labels: Keep hangtags on limited editions and authenticity stickers intact.
- Proof of purchase: Shows price, date, and authenticity.
Extra packaging: Dust bags, insoles, and collaboration items add value.
Store sneakers in a dry, dark space. Stack no more than 4–5 boxes. Include silica gel packs, bag the laces separately, and keep receipts in a folder.
Step 3: Document sneaker condition
Transparency builds trust and helps you command a higher price.
Take photos:
- Day 1 (receipt of sneakers): All angles, close-ups of logos, stitching, soles, insides, and accessories. Include the box and receipt.
- Monthly: Document wear, maintenance, and any new damage.
- Before selling: Fresh photos under natural light on a neutral background. Include close-ups of imperfections. Photograph sneakers with and without the box.
Bonus tips for selling
- Timing: Sell 6–18 months after release. Match seasonality—winter sneakers sell best in autumn.
- Platform choice: StockX and GOAT are authenticated but charge 9–15% fees. Alternatives: Marktplaats (no fees, more work) or consignment (faster sale, usually lower price).
- Presentation: High-quality photos and honest descriptions matter.
What lowers resale value
- No box: -20–30%
- Permanent stains: -30–50%
- Sole separation: -40–60%
- Deep creases: -15–25%
- Odor: -20–40%
- Missing laces: -5–10%
- Dirty soles: -5–15%
- Damaged box: -10–15%
Value starts at purchase
Resale value isn’t built at sale, it begins the moment you buy your sneakers. Protect, store, and document consistently. These three steps can make a difference of hundreds of euros.
Preserve your collection’s value. Invest in professional sneaker care products to protect your investment. ✨
